The Startup Way

The Startup Way

How Modern Companies Use Entrepreneurial Management to Transform Culture & Drive Long-term Growth

Audiobook CD - 2017
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Eric Ries, entrepreneur in residence at Harvard, serial entrepreneur and founder of the lean startup meetups, showed how ideas from the startup world such as constant iteration, minimal viable products (or MVPS), and constantly testing business hypotheses with customers to determine when to persevere, and when to pivot, now turns his attention to established, mature companies and organizations. For the past four years, Ries has been working closely with companies like GE and Toyota and Pitney Bowes to help them become more nimble, and more open to change and innovation, in order to spur growth and produce products and services that customers want.
Publisher: New York, N.Y. :, Random House Audio,, [2017]
Edition: Unabridged
ISBN: 9780147523303
Characteristics: 8 audio discs (10 hr.) : digital, CD audio ; 4 3/4 in

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