Social Media Is Bullshit

Social Media Is Bullshit

Book - 2012
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A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business

If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations--everything. And they all agree: it is here to stay.

In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet--without spending a fortune in the process.

Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Publisher: New York : St. Martin's Press, c2012
ISBN: 9781250002952
Characteristics: 227 p. ; 19 cm

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StarGladiator
Oct 10, 2015

Although this author is writing from a business perspective, I appreciated his thoughts and opinions from a sociological and socio-political perspective. Anyone intelligently trashing Malcolm Gladwell's writing AND those godawful TED talks is a captivating thinker and with the recent introduction of the Chinese social media-as-authoritarian-control-platform, the author appears to be moving in the correct direction. [Nothing validates Sheldon Wolin's assertion of the USA as an inverted totalitarian structure than the comparison between what China is doing overtly with their social media, and the DoD's stealth consensus program regarding the Internet.]
One serious correction, though: A researcher is cited as stating that Dr. Stanley Milgram // hid \\ or made murky his findings that most of his letters - - in his degrees of separation experiment - - never went through. This is completely wrong, and Dr. Milgram was fully up front and honest about it, which would be erroneously reported ever since, including in this book. What Dr. Milgram said was that although most of the letters didn't go through, when they did, the number of degrees of separation between sender and receiver averaged out to around six, hence six degrees of separation. Curious to note that the US gov't agencies considers three degrees of separation between targets and known terrorists to be somewhat conclusive, and that everyone involved with the JFK assassination [with the exception of the shooters, of course] had at sometime direct contact with the Rockefeller brothers, the only two exceptions were Jack Ruby and his second victim, Lee Oswald - - who only had one degree of separation between themselves and the Rockefeller brothers. [Officer Tippit would be Ruby's first victim.]

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BuddyKake
Mar 29, 2014

I really liked the detailed explanations of exactly how we are all sucked into this 'social media' bs. AND, I really appreciated the author's snarky sense of humor.

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Mazarine
Jan 19, 2014

This book was wonderful. I loved it. And I encourage anyone who is considering buying social media services to use it.

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