Appetite for Profit

Appetite for Profit

How the Food Industry Undermines Our Health and How to Fight Back

Book - 2006
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The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. People are starting to ask who is to blame and how can we fix the problem, especially among children. Major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills, are increasingly on the defensive. In response, they pretend to sell healthier food and otherwise position themselves as "part of the solution." Yet they continue to lobby against commonsense nutrition policies. Appetite for Profit exposes this hypocrisy and explains how to fight back by offering reliable resources. Readers will learn how to spot the PR and how to organize to improve food in schools and elsewhere. For the first time, author Michele Simon explains why we cannot trust food corporations to "do the right thing." She describes the local battles of going up against the powerful food lobbies and offers a comprehensive guide to the public relations, front groups, and lobbying tactics that food companies employ to trick the American public. Simon also provides an entertaining glossary that explains corporate rhetoric, including phrases like "better-for-you foods" and "frivolous lawsuit."
Publisher: New York : Nation Books, c2006
ISBN: 9781560259329
1560259329
Characteristics: xxii, 392 p. : ill

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Jean-Pierre Lebel
Nov 07, 2012

Michele Simon is a nutrition policy attorney who has plenty to say about "Big Food", the huge corporations that run the franchise restaurants and manufacture some much of our food. She draws an somewhat convincing parallel between what has been happening with the food industry and what had occurred with Big Tobacco. She discusses the policies of companies like Kraft, PepsiCo, McDonald's, etc. It is an interesting and amusing book to read; Simon's anger about current industry practices translates into some rather blunt and sarcastic anecdotes. In the end I was not highly convinced of the correctness of her position. I agree with the corporations in that personal responsibility is the answer to a lot of our complaints about the food industry. The book is worth reading, and does give the reader plenty of food for thought.

j
jessedevouge
Mar 08, 2012

Simon lays bare the truth of what the food industry is all about and the tactics employed by corporations to undermine our health, and it sure isn't pretty. From the "nutriwashing" of fast food and processed food to the marketing of junk to children, this book will get your blood boiling and inspire you to join in the fight against unscrupulous corporations.

h
HereHere
Dec 14, 2011

The author presents the different strategies marketing firms and shareholder owned companies use to confuse and mislead consumers into making them think their products are healthier or healthier, when in fact they are junk. It is very interesting and well written, with plenty of examples of industry marketing strategies and a section on improving school lunch programs.

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