The 24 Sales Traps and How to Avoid Them
Recognizing the Pitfalls That Mislead Even the Best PerformersBook - 2002
Based on field-tested and scientifically validated research, this book replaces conventional wisdom with hard facts and an updated approach to sales. The guide uncovers 24 assumptions that lead salespeople astray, it debunks sales truisms and falsehoods like you must be aggressive to succeed in sales and lower your price to close the sale, and provides real-life advice on how to close a sale without losing money and too much hard work.
Publisher: New York ; Toronto : AMACOM, c2002
Characteristics: xvi, 188 p
Alternative Title: Twenty-four sales traps and how to avoid them