Designing Easy-to-use Websites
A Hands-on Approach to Structuring Successful WebsitesBook - 2001
This text provides practical guidelines on how to design usable e-business Websites; Websites that not only contain up-to-date, effective information that is easy to find, but sites that actually make it easy for users to do all the tasks that they have come to the site to achieve. The emphasis now for e-business Websites is to improve customer satisfaction and to make the user experience of the site simple, intuitive and efficient. Companies who invest in designing solutions that make life easy for their users are far more likely to achieve customer retention - the key to the success or failure of any business on the Web.
Publisher: Harlow, England ; Toronto : Pearson Education, 2001
Characteristics: xxiii, 452 p. : ill