1,001 Ways to Keep Customers Coming Back

1,001 Ways to Keep Customers Coming Back

Wow Ideas That Make Customers Happy and Will Increase your Bottom Line

Book - 1999
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Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty
Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips . With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to:
·Creating products/services tailored to your customers' needs
·Recognizing and rewarding your most profitable trophy customers
·Using three kinds of guarantees to build customer trust
·Turning first-time customers into frequent buyers
·And much more!
Publisher: Rocklin, CA : Prima Pub., c1999
ISBN: 9780761520290
Characteristics: xvi, 263 p. : ill. ; 22 cm
Additional Contributors: Kinni, Theodore B. 1956-


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Mar 21, 2010

Not many 'wow' ideas, and nothing that would work in my regulated industry. Maybe it was the wrong book for me, as I need to focus on new clients, not customer returns.

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