Deadly Persuasion

Deadly Persuasion

Why Women and Girls Must Fight the Addictive Power of Advertising

Book - 1999
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Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit.
Publisher: New York : Free Press, c1999
ISBN: 9780684865997
Characteristics: 366 p. : ill


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Kosh67 Oct 24, 2014

Why "Women and Girls" Must Fight the Addictive Power of Advertising? Why not "People", "You" or "We"? When the title alone is showing an obvious sexist bias, I really don't hold out much hope for the content.

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