Hope in A Jar

Hope in A Jar

The Making of America's Beauty Culture

Book - 1998
Average Rating:
Rate this:
The first social history of American beauty culture: a richly textured account of how women created the cosmetics industry and how cosmetics created the modern woman

How did Powder and Paint, once scorned as immoral, become indispensable to millions of respectable women? How did a Victorian "kitchen physic", as homemade cosmetics were called, become a multi-billion-dollar industry? And how did men finally take over that rarest of institutions, a woman's business?

Drawing on a wealth of archival sources, historian Kathy Peiss uncovers a vivid history in which women, far from being pawns and victims, used makeup to declare their freedom, identity, and sexual allure as they flocked to enter public life. She highlights the leading role of white and black women -- Helena Rubenstein and Annie Turnbo Malone, Elizabeth Arden and Madame C. J. Walker -- in shaping a unique industry that relied less on advertising than on women's customs of visiting ("Avon calling") and conversation. From New York's genteel enameling studios to Memphis's straightening parlors, Peiss depicts the beauty trades that thrived until the 1920s, when corporations run by men entered the lucrative field, creating a mass consumer culture that codified modern feminity.

Rich with the voices and experiences of ordinary women, "Hope in a Jar" is a major work of American history and an important and engaging contribution to the study of women's lives.

Publisher: New York : Metropolitan, c1998
ISBN: 9780805055504
0805055509
Characteristics: xii, 334 p. : ill. ; 24 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Subject Headings

  Loading...

Find it at PPL

  Loading...
[]
[]
To Top