The Best Ideas, Tips & Strategies From Canada's Savviest MarketeersBook - 1998
The subject of marketing is a perennial favourite with entrepreneurs and business owners-- everyone needs to know how to do it better, and how to get more bang for their buck. This book compiles classic stories, features, and columns on marketing that have run in Profit: The Magazine for Canadian Entrepreneurs over the years.
Publisher: Toronto : J. Wiley & Sons Canada, c1998
Characteristics: xviii, 267 p. ; 23 cm
Alternative Title: Profit (Toronto, Ont.)