Inc. Magazine Presents How to Really Create A Successful Business Plan

Inc. Magazine Presents How to Really Create A Successful Business Plan

Featuring the Business Plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry's

Book - 1996
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"This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?"--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Publisher: Boston, MA : Inc. Pub., c1996
Edition: Rev. and expanded 3rd ed
ISBN: 9781880394236
1880394235
Characteristics: viii, 236 p. : ill.; 26 cm
Additional Contributors: Inc. (Magazine)

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