McDonald's

McDonald's

Behind the Arches

Book - 1995
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Perfect for fans of The Founder, this is the real-life story of the world's premier entrepreneurial success.

The growth of McDonald's worldwide continues to astonish. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.

McDonald's has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.

Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
Publisher: New York ; Toronto : Bantam Books, 1995
Edition: Rev. ed. --
ISBN: 9780553347593
0553347594
Branch Call Number: 338.76164795 Lov1995 3206 01
Characteristics: 486 p. : ill

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